As many of you know, my absolute favourite brand of knickers is the british ethical brand Who Made Your Pants?. Produced in a small workshop in Southampton, by women, for women*. Knickers that make you happy and are traveling around the world. And the best part? These pants create jobs. Jobs for women that were refugees, from a lot of countries.
But now founder Becky and her Team need our help: They are looking for ideas how to take pics of their awesome pants on people wearing them - without having sexualised lingerie pics. They already took a few new pics for us but now it's our turn! Traditional lingerie ads are often trying to sell a hypersexualised "perfect" body (to whom? men?). Who Made Your Pants? want to change that.