Negative is new way to under wear.
Uncomplicated. Considered. Minimal.
We believe that less is more.
That what's not there is just as important as what is.
So we focus on the essentials and ditch the rest.
Last week Darlene introduced me to a brandnew underwear brand from New York, Negative Underwear. Founded by two friends, Lauren and Marissa that met in College and wanted to challenge the underwear fashion:
WHAT'S UP WITH THE NAME?
Negative is all about taking away anything unnecessary - stripping down to the most essential bits. No bumpy embroidery, no itchy laces, no rigid seams. Our name is less literal, more philosophical - the antidote, the minimalist, the smartly simplified alternative. We define ourselves by what we're not - refreshingly not like the rest.
Bras are available in 32 A-DD, 34 A-D. Knickers are available in 0 (XS-S), 1 (S-M), 2 (M-L) and T-Shirts in 1 and 2.
The bras retail at 65-85$, Knickers at 35$ and T-Shirts at 55-65$.
International delivery: Atm available only at orders over 150$.
I have not been able to try any of their underwear on, but I really hope that I'll be able to do so soon! Up until now I can sadly not tell you more about the fit. But what really got me about this brand wasn't the fit, but the whole idea, style and design.
Let's start with my favourite:
Sieve Balconette bra
I love how they present the bras in the shop pictures! You have happy, lively people, the pictures have a certain style without distracting from what they should do: Showcasing the gorgeous underwear.
All too often, lingerie ads are sexysexysexy and I often get the feeling they are made to appeal to men, not to women. This is not the case here. The way they present their items makes me want to buy them, not because I look sexy in them, but because they are awesome. (and, yes, they can be sexy too. but you know what I mean. They don't focus on it.)
I love the cupshape and the design of the Sieve, the only thing that makes me wonder is whether the center gore needs to be this wide. I love the simple elegance, and how easy it looks. Beautiful underwear doesn't HAVE to have frills and flowers everywhere!
Essaouira Demi Bra
This one has got an awesome fabric, don't you think! love the fluffy band at the seams of the bra and knickers.
Albatross Demi Bra and Thong
The Albatross is their most colourful set. I love this shade of lilac and the knickers are cute, not sure how they would look on me (not a side tie band thing kind of girl, I need coverage) but it looks lovely and cool on the model. Also, have you noticed her smile?
Love the cut and the use of fabrics, I think they will be really comfortable to wear. Plus: THE WAISTBAND. One reason why I love wearing men's boxers is their waistband. So, yes, this is a comfy plus!
MYNX Low Back Tank
The three T-shirt styles are all available for pre-order only at the moment, but I fell in love with their loose tank top. Especially when I read what it says on the back: "Wear less clothes". I already own a tank that reads "I'd rather be shirtless", so this would be THE shirt for me. Definitely on my wishlist!
Another thing I LOVE: They've got a sense of humour. Like, I LOVE their washing instruction.
Bras are best hand washed to keep the wire in shape - yea it's annoying, but so is cardio.
All in all, I think Negative Underwear are bringing a nice cool understatement back to the lingerie fashion world that was really and sorely lacking. Just the right amount of hipster chic to make me totally fall in love with them!
What are your favourites? What would you want to try?